Are you someone who runs ads by boosting your posts???

🚫Please Stop Burning Your Money!!!🚫

Boosting posts on Instagram and Facebook are not similar to running running ads.

What is “Boost Post”?

A boosted post is a post on your timeline that you can apply money to in order to boost it to an audience of your choosing. When you boost a post, it will appear in your audience’s Facebook News Feed as an ad. When you boost your post, you can choose only these 3 things:

1. Your target audience
2. Your maximum budget
3. How long you want your post to appear

What are Facebook ads?

These are ads that are created on Facebook Ads Manager, and have pretty advanced options available. Here are just a few:

1. You can have laser focussed audience targeting, like people whose birthdays are within the next month, people whose friends’ birthdays within a month, pet owners who are highly engaged online shoppers, women who are in the age of 45-55 and shop luxury items, people who shop from your competitors, and more…
2. You can choose campaign objectives like Increase traffic, App Install, Conversion, Get leads, Brand awareness, video views, and depending on your objective fb shows ads to different segments of customers. If your objective is to increase page likes fb chooses to show your ads to people who are more likely to like your page. If your campaign objective is to generate sales, fb will show your ads to people who are more likely to not just view your post but also take action and purchase your product.
3. You can choose to show your ads in multiple place like messenger, stories, feed, Articles, apps and sites, etc. You can test out different placements and find out what works best for you.
4. You can run ads in various formats- videos, single image, carousels. You can test out which ad format works best for your business.
5. You can test multiple ad copies with the same ad format.
6. You can customise you call to action button like Shop Now, Learm More, Contact Us, etc.
7. You can create custom audience by overlapping different interests and demographics.
8. You can create lookalike audience to an audience that has already yielded good results for you.
9. You can retarget audiences who have taken some action on your social media pages or your website.
10. You can choose your audience source, website, social media pages, etc

The possibilities are really endless with Facebook ads.

Should you boost post ever? Umm.. that really depends on what your goals are from your ad campaign.

When should you boost post?

You can boost post when your campaign objective is to:

1. Get post likes, shares, comments.
2. When you want your post to go viral.
3. When you want an overall brand awareness.
4. When you have an established audience and you want to increase your reach.

When should you run Facebook ads?

You can run Facebook ads when your campaign objective is any of the above and much more like:

1. Drive traffic to website
2. Convert traffic to sales
3. Increase Page likes
4. App Installs
5. Video Views
6. Shop Orders
7. Retarget audience
8. Test audience
9. Create lookalike audience

Boosting post is easy, but running Facebook ads needs a lot of hands on experience, technical skills and patience. You have to be strategic and precise about running social media ads.

Facebook Ads, it’s one of the most misunderstood and under-utilised tools in digital marketing. If you think you may be missing out on how to maximize your ad spend, let us review your social media marketing strategy with you.